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Gufram

Nexclusives has a very small selection of vintage gufram items like the Gufram Bocca, Il Pratone and Cactus for sale. Inspired by pop art and the radical Italian avant-garde movement that rejected traditional symbols and practices of design, Gufram was and still is an international brand that delights with subversive, explosive, and revolutionary design. Please send us an inquiry if you are interested in one these highly exclusive design products.

founded by the Guigliermetto brothers, Gufram is the non-conformist Italian furniture brand that produces iconic avant-garde furniture since 1966. Gufram, (an abbreviation of Gugliermetto Fratelli Arredamenti Moderni), began in Turin as a small artisanal shop with craftsmen specializing in upholstery, cabinet making, and furniture padding. Advances in highly durable and plastic insulating materials in the late 1960s, specifically polyurethane foam, allowed Gufram’s creative vision to flourish. 

 

Bocca

There is no Gufram design that is as iconic as the Bocca. Celebrating 50 years in 2020, the Bocca (or ‘mouth’ in English) was originally designed for a beauty salon in Milan by Studio65 for Gufram. Studio65, a group of then architecture students, were inspired by Salvador Dali’s 1935 painting “Face of Mae West Which May Be Used as an Apartment”. Taking further inspiration from American movie stars and pop art, the sofa came to represent mass media culture perfectly. Its sensuous form coyly alludes to 15-minute fame, vibrant glamour, and the mass-produced feminine form.

Impression

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